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Viagra And Women: How Do They React To Partner’s Therapy?

Pfizer, the Viagra pharmaceutical company, put women at the center of its latest advertising campaign. The one-minute commercials launched on the American market a few days ago has an arduous goal, namely to recover the losses that have affected the product since it lost the exclusivity on the market, ever since the generic of the same drug has been out and, above all, since the competition has become ruthless.

Only last year in Europe, the more expensive brand Viagra lost 8% of buyers to the benefit of other generic products and in the United States, competition with Levitra (vardenafil), Cialis (tadalafil) and the one with the brand new Stendra (avanafil). The new Viagra sales strategy marks an important moment thanks to the shift in the commercial focus. The pharmaceutical company chooses women, sending a message on several levels:

  1. Women, of all ages, wish to live a fulfilling sexuality.
  2. It is not at all true that women are afraid or ashamed to talk about sex.
  3. Women are tired of playing a possible role as a “sex cross nurse”, forced to offer psychological support to their injured partner in pride and to gloss over the subject, between embarrassment and bad thoughts.

The famous “blue pill” has cleared the silent and subdued problem of erective deficit, offering a valid possibility of treatment – and consequently of early diagnosis – of this invalidating sexological problem. In the past, treatments for erectile deficits were only surgical or injective, therefore invasive, unpleasant and often not mystifying for the unsuspecting companions, creating patient embarrassment and “horizontal problems”. Viagra was the progenitor of pro-erective pills, nicely called “love pills”.

Let’s see what happens when the patient is discovered by the partner. What does the woman feel? Endless questions and endless doubts will crowd the mind and heart of the partner:

  • “Can it be my fault”?
  • “Am I not good enough in bed”?
  • “How many women will he use the pills with”?
  • “Am I not sufficiently beautiful or desirable”?
  • “And if with another woman the problem did not arise?”
  • “What if he didn’t love me / wanted me enough?” And so on.

The delirium of jealousy following the discovery of pro-erective pills will intersect with infinite personal and relational doubts and the couple, as a candidate for nights of love, will soon be catapulted into a state of true hell for their self-esteem and their previous empathy .

How to deal with it all? An experienced sexologist will always invite male patients to share their anxieties, their diagnoses and their care pathways with their partners. The erective capacity for a woman is of fundamental importance, as is the orgasmic response to man; making the woman participate in what happens is the best strategy to keep the couple united and to make the partner be collaborative and not hilarious.

The female orgasm has always been mystified and recited, but when two bodies unite together with their souls, fiction is not tolerable and above all desirable; the same applies to the erective dysfunction and its possible solutions.

Today, there exist solutions for betterment of sexuallife for both partners, being male and female Viagra variants. They can also be found as part of one economic package. But we cannot stress enough that it is only the guidance of healthcare professionals that the sexual harmony in the couple can be restored.